Renowned
type
designer
Matthew
Carter
is often quoted as saying, “Type is a beautiful group of letters, not a group of beautiful letters.” In other words, most successful typefaces achieve harmony as a cohesive system, not through individually striking letterforms. “Practice” playfully inverts this principle—it's intentionally a collection of distinctive characters, each with its own personality. We’re setting these opinionated characters loose. We hope you will embrace their individual beauty—quirks and all.